Why can't I smell my perfume anymore?

Why you stop smelling your perfume after a while
Your favorite scent doesn't disappear—your brain gets used to it. Our brain filters familiar scents so we stay alert to new or unexpected stimuli. This means your perfume still lingers, even if you no longer notice it.

Want to recapture that fresh, enchanting feeling of the first spray? Switch up your scent every now and then. This way, you'll surprise not only yourself but also those around you—every single day.

The power of odor blindness

After applying perfume, you enjoy a rich scent experience—but it quickly seems to fade. Yet, others can still smell your perfume. This is due to olfactory blindness : your nose becomes accustomed to a persistent scent, and your brain shuts it off.

This way, you'll remain sensitive to new scents, but your everyday perfume will become invisible. Want to maintain that first impression? Switch up your fragrances occasionally and let your senses be surprised again and again.

If you use the same perfume for too long, you can become "scent blind." So check out our bundles.